Farmers Rice Is Now Available to Retail Consumers – Exclusively Launched at Louisiana’s Own Rouses Markets
Since 1917, Farmers Rice Milling Company has been a steady and influential presence in Louisiana’s agricultural heritage and on the tables of families across the world. We are proud to announce that our legacy enters a new era by partnering with our first major retailer, Rouses Markets. This is a meaningful collaboration that makes it easier than ever for our Louisiana families to enjoy premium, locally grown rice.
A Partnership Rooted in Shared Values
Rouses Markets, known as a leader in supporting Louisiana local, was a natural fit as the exclusive Farmers Rice debut retail partner. Both companies share a deep connection to Louisiana’s heritage and a commitment to quality. “Farmers Rice is an excellent addition to our stores,” says Landon Lottinger, Category Manager: GM/ Grocery for Rouses Markets. “We pride ourselves on offering the best local products, and Farmers Rice fits perfectly with our mission to support Louisiana agriculture and provide our customers with premium-quality goods.”
This partnership signifies more than just a business deal—it’s a testament to the importance of local alliances that strengthen communities. By working with Rouses Markets, Farmers Rice Milling Co. is bringing our story full circle, from serving the world via bulk exports to now entering a new sales channel by offering various rice options onto the retail shelves direct to consumers.
What This Means for Louisiana Consumers
For Louisiana families, this partnership means access to premium quality rice that isn’t just locally grown but carefully cultivated to meet the highest standards. Each grain is a testament to Farmers Rice’s meticulous process, from farming practices to milling to packaging.
Launching just in time for Thanksgiving 2025, Farmers Rice products are now available in all Rouses Markets locations in retail-friendly 2lb, 5lb, and 10lb bags, in several varieties! These sizes are designed with the modern home cook in mind, offering the same exceptional quality that chefs and foodservice operators have trusted.
- Premium Quality Long Grain White Rice available in 2 lb., 5 lb. and 10 lb.
- Premium Quality Long Grain Brown Rice available in 5 lb.
- Enriched Parboiled Rice available in 5 lb.
- Magnolia Farms Organic Long Grain White Rice available in 2 lb.
- Magnolia Farms Organic Long Grain Brown Rice available in 2 lb.
“Our mission has always been to provide the best possible rice while supporting the community that has supported us,” says Mark Suiter, CEO of Farmers Rice Milling Co. “This partnership with Rouses allows us to take that mission even further, putting Farmers Rice on tables across Louisiana and soon into the gulf states in a way we’ve never done before.”
Strengthening Louisiana Agriculture
Farmers Rice has always been deeply connected to Louisiana’s agricultural roots. The company sources the majority of our rice from local farmers, ensuring that the community benefits from its success. This partnership with Rouses amplifies that commitment. Every bag of Farmers Rice purchased supports local farming families and bolsters the region’s economy.
“As a company, we’ve always been proud to work closely with Louisiana farmers,” Suiter explains. “This partnership is about more than retail shelves—it’s about connecting people to the very heart of Louisiana’s agricultural heritage.”
A Foundation for the Future
This partnership is just the beginning. The Farmers Rice brand entry into the retail space signals a bold new direction for a company that has spent over a century perfecting our craft. With plans for further expansion across the Gulf States and soon nationwide, Farmers Rice is poised to become a household name.
Rouses Markets plays a critical role in that vision, serving as the launchpad for Farmers Rice Milling Co. journey into retail. Through in-store events, co-branded promotions, and sampling opportunities, Farmers Rice aims to build strong relationships with customers while sharing the rich tradition behind every bag of rice.
Celebrating a Milestone
For Farmers Rice, this partnership is more than a milestone—it’s a celebration of everything the company stands for. From our commitment to quality and sustainability to our dedication to supporting Louisiana’s farmers, Farmers Rice is proud to take this step with a partner like Rouses Markets.
“We’ve been part of Louisiana for over 100 years,” states Nanette Noland, Woman Owner and President of Farmers Rice Milling Company. “To now see our name on shelves in Rouses Markets is not just exciting but it’s a moment of pride for everyone who has been part of our journey.”
Whether you’re discovering Farmers Rice for the first time or have trusted us for years, this partnership marks the beginning of something special. Together with Rouses Markets, Farmers Rice is bringing local rice to Louisiana tables, one grain at a time.
Try your favorite variety of Farmers Rice during your next trip to Rouses! For more information about Farmers Rice visit farmersriceco.com and magnoliafrmco.com to learn more about Magnolia Farms Organic Rice. For more information about Farmer’s Rice Milling Co. visit frmco.com.