Farmers Rice Milling Co. Joins the Louisiana Restaurant Association Expo

Farmers Rice Showcases at the LRA 2-Day Tradeshow in New Orleans

Farmers Rice Milling Co. is excited to participate in the Louisiana Restaurant Association (LRA) Expo for the first time, marking an exciting milestone in our journey. Our goal is to introduce Farmers Rice to the vibrant LA restaurant and chef community, showcasing our premium quality rice and building lasting relationships. Despite our century-long history, this event symbolizes a new chapter as we expand our footprint from bulk exports to domestic markets, offering our high-quality rice to the restaurants and retail sectors.

Booth Highlights and Activities

At the expo, Farmers Rice will have a booth featuring our diverse product offerings, including the introduction of our new retail pack. Visitors can enjoy taste testing, meet with our team to get questions answered, and get in on exciting giveaways. A special highlight will be our partnership with Louisiana local culinary creator, Brittany Khamille, known for her delicious recipes and her appearance on “Next Level Chef” with Gordon Ramsay. Chef Brittany will prepare a rice stuffing recipe live at the event, offering samples and later sharing the recipe on our social media accounts.

Chef Brittany: A Louisiana Native Culinary Star

Brittany is a 27-year-old mom, wife, and recipe content creator from Southwest Louisiana. With a deep passion for food that began at a young age, she has been posting recipes online for several years and has published two cookbooks. Growing up, Brittany’s parents taught her everything she knows about cooking, instilling in her a love for Cajun cuisine. She honors her Cajun heritage by educating the world about Louisiana’s diverse culture through food.

With a significant following across her platforms, Brittany has successfully brought the flavors of Louisiana to a wide audience – check out some of her recipes on Instagram @Brittany.khamille TikTok Brittany.Khamille or her page on Facebook! She spends most of her free time in the kitchen, teaching cooking classes at local libraries, and occasionally catering dinner parties for friends. Brittany’s connection to agriculture runs deep, having been active in FFA and working on a farm through her college years while earning a degree in agribusiness. She continues to support local produce and meat, including beef from her husband’s ranch.

Brittany’s partnership with Farmers Rice Milling Co. perfectly aligns with our values of supporting local agriculture and promoting high-quality, locally sourced products. Her dedication to using fresh, locally grown ingredients in her recipes makes her a fantastic voice for our brand!

Engaging with Local Restaurants

Currently, over 500 Gulf States restaurants incorporate Farmers Rice into their kitchens, from small mom-and-pop diners to major restaurant groups. This expo is an opportunity for us to connect with these establishments, as well as introduce our products to potential new clients. Attendees can visit our booth to learn more about Farmers Rice and how our premium products can enhance their menus.

Engaging with chefs and restaurant owners allows us to gather valuable feedback and insights into how our products are used in various culinary applications. By understanding their needs and preferences, we can continue to innovate and improve our offerings to better serve the restaurant industry.

Leveraging Social Media

While our social media presence is kicking off, we plan to leverage these platforms during and after the event. We will post stories and updates on Instagram @farmers_rice_co, sharing the excitement of the expo with our followers. Chef Brittany’s cooking demonstration and the positive interactions at our booth will be featured in posts, helping to spread the word about Farmer’s Rice!

Social media engagement not only helps us reach a wider audience but also allows us to create a community of chefs, restauranteurs, and food enthusiasts who share our passion for high-quality rice. Through regular updates and interactive content, we aim to build lasting relationships with our followers and keep them informed about our latest products and initiatives.

Expected Outcomes

Our participation in the LRA trade show expo aims to raise awareness about Farmers Rice within the local restaurant industry. By introducing our products and engaging with the culinary community, we hope to establish new relationships and strengthen existing ones. The ultimate goal is to expand our customer base, both through distributors and direct sales, while showcasing our commitment to quality and local support.

This event is also an opportunity to highlight our recent partnership with US Foods, which has opened new doors for us in the restaurant industry. By collaborating with a trusted distributor, we can ensure that our products reach more kitchens and provide chefs with the high-quality ingredients they need to create exceptional dishes.

A Word from Our FRM Team

Jelena Mitic, Head of Marketing for Farmers Rice Milling Co., shared her enthusiasm for the event: “We are thrilled to be part of the Louisiana Restaurant Association Expo. Partnering with US Foods has opened new doors for us, and this event allows us to deepen our connections within the restaurant industry. Farmer’s Rice has been a trusted name since 1917, and we are excited to grow our footprint in restaurants, hospitality and retail, enriching relationships and letting people know who we are.”

Jelena also emphasized the importance of local partnerships: “Working with Chef Brittany, other local chefs and even partnering with other Louisiana vendors for c0-packging opportunities will be a key part of our marketing strategy. We believe in supporting our community and showcasing the incredible talent and resources we have right here in Louisiana.”

Join Us at the Expo

We invite all attendees to visit our booth at the LRA trade show expo August 3rd & 4th. Discover the exceptional quality of Farmers Rice, meet Chef Brittany, and enjoy a taste of our delicious rice stuffing. We look forward to connecting with the LA restaurant community and sharing the story of Farmers Rice Milling Co. as we continue to grow and innovate.

For more information about our participation in the LRA Expo and our products, visit our websites at frmco.com and farmersriceco.com.