Introducing Magnolia Farms: A New Organic Rice Brand at FRM Co.
At Farmers Rice Milling Co., our mission has always been rooted in tradition, quality, and innovation. We’re proud to share a new chapter in that journey with the launch of Magnolia Farms, a brand new line of premium organic rice designed for today’s consumers that prioritize cleaner processes of product goods.
Launching in tandem with the new Farmers Rice retail line, Magnolia Farms is part of a much larger step forward—one that brings our American-grown rice to grocery store shelves for the very first time under our own name. It’s a major moment for the company, and one that reflects our long-term commitment to growing with purpose.
A Fresh Look at a Trusted Grain
Magnolia Farms was created with the everyday health conscious family in mind, debuting two organic staple varieties!
Each variety is USDA Certified Organic, packaged with a design that reflects the purity and care behind the product. With soft, inviting colors and a proud nod to our Louisiana roots, the packaging is as beautiful as it is meaningful.
“We’ve been growing and milling rice for generations,” says Nanette Noland, Woman Owner and President of Farmers Rice Milling Co. “Magnolia Farms organic rice brand allows us to connect with consumers in a more personal way by sharing the same quality rice, now with a fresh identity built around clean ingredients and organic farming.”
Whether you’re cooking for your family, meal prepping for the week, or elevating a simple side, Magnolia Farms brings flexibility and flavor to every table.
Why Organic Matters
Choosing organic is about more than just avoiding synthetic pesticides and fertilizers. It’s about values—supporting a food system that prioritizes health, sustainability, and transparency.
The benefits of organic rice include:
- Fewer chemical residues in your food
- Healthier soil and water ecosystems
- More nutrients retained in each grain
- Support for environmentally conscious farming practices
- Many find organic rice has a more authentic, purer flavor due to healthier soil and no chemical residues
With Magnolia Farms, we’re giving consumers an option that’s both wholesome and accessible, without compromising the taste or texture they expect from high-quality rice.
“Our customers are paying closer attention to how their food is grown,” says Noland. “We’re proud to offer an organic product that reflects that shift and still delivers on flavor, performance, and value.”
A Milestone Moment for Farmers Rice Milling Co.
While Magnolia Farms is a new brand, it’s part of a bigger story. Last year marks a major milestone for Farmers Rice Milling Co. as we launched not just one, but two new product lines into retail: our core Farmers Rice brand and the organic-focused Magnolia Farms.
For a company that has traditionally focused on international bulk exports and co-packing, this step into the retail space is about meeting consumers where they are—with products that reflect evolving tastes, values, and lifestyles.
“It’s an exciting time,” Noland says. “We’ve spent over a century perfecting the quality of our rice. Now, we get to share that story directly with shoppers, and we’re doing it with two incredible brands that showcase the heart of what we stand for.”
Coming Soon to a Store Near You
Magnolia Farms Organic Rice launched regionally and is now available at all Rouses Markets locations in Louisiana, Mississippi and Alabama. In preparation for additional retailer expansion, we’re looking forward to connecting with customers in a new way starting Louisiana local first —through real organic food, grown with care, and proudly made in the USA supporting American farmers & agriculture.
For more information about Magnolia Farms visit magnoliafrmco.com. and for information on Farmer’s Rice Milling Co. capabilities, visit frmco.com.